Local Problems, Global Technology
The blockchain space is full of projects chasing global trends. DeFi, NFTs, memecoins—everyone trying to catch the next wave.
We took a different approach. We asked: what problems do Cambodian businesses actually face?
The Problems We Found
Talking to businesses around Phnom Penh, we kept hearing the same issues:
- Land registration was paper-based, slow, and prone to fraud
- Supply chains were opaque—hard to track goods from source to shelf
- Customer loyalty programs were fragmented and expensive to operate
- Cross-border payments were slow and expensive
These aren't sexy problems. They don't get you featured on TechCrunch. But they're real problems that real businesses face every day in Cambodia.
Building for Cambodia First
Selendra is EVM-compatible and Substrate-based. That means it works with all the standard Ethereum tooling. Developers can use MetaMask, Web3.js, and the same development frameworks they'd use anywhere else.
But we're building specific solutions for Cambodian use cases:
- Land Registry: Making property transactions transparent and permanent
- Supply Chain Tracking: Helping businesses verify the origin and journey of goods
- Loyalty Programs: Creating interoperable rewards systems across merchants
- Cross-Border Payments: enabling faster, cheaper transactions with neighbors
These aren't general-purpose blockchain applications. They're targeted solutions for specific pain points.
The Philosophy
There's a temptation when building in a small market to try to "go global" from day one. But we've taken the opposite approach: solve Cambodia problems deeply, then expand regionally.
Our hypothesis is that if we can make something work in Cambodia—with its infrastructure challenges, regulatory uncertainty, and developing market—we can make it work anywhere.
Being Realistic
Blockchain in Cambodia faces real challenges:
- Regulatory uncertainty that shifts with government policy
- Limited technical talent pool compared to larger markets
- Internet connectivity issues in rural areas
- Skepticism from traditional businesses burned by tech hype
We address these by:
- Working WITH regulators, not around them
- Training developers through our education initiatives
- Building offline-first functionality where needed
- Focusing on practical business outcomes, not token prices
What's Next
Selendra's mainnet is operational. We're now working with real businesses deploying real applications. Not pilots, not proofs of concept—actual production systems.
The goal isn't to create "the next Ethereum" or to get rich on tokens. The goal is to make Cambodian businesses more efficient, transparent, and connected.
Global technology, local solutions. That's the formula we're betting on.